In February 2024, Olivia Long founded Specialist Administration firm, SMSFai, with a simple but powerful belief: "people over profit". After 21 years running specialist SMSF firms – including five years in an ASX-listed corporate environment - she knew the industry needed a more personalised, innovative approach. SMSFai was built from the ground up to do things differently, combining cutting-edge AI technology with a commitment to empowering trustees. Olivia’s helped more than 10,000 Australians take control of their financial futures. She intends to make a positive financial impact on more than One Million Australians.